Just about any film could be better with 3D, but for a lot of reasons, it will be a long time before even a majority of them are offered in 3D, much less all of them.”Īs revenues from 3D films rise, there is a great temptation to see the technology as the salvation of the industry, says Paul Dergarabedian, president of Box Office.
3D will not reach 100 percent penetration like those technologies did. “It is a revolution, like color or sound, but the analogy is not perfect. “There is no major film going into production today that doesn't have people asking whether it should be in 3D or not,” he writes in an e-mail. star vehicle raise questions about the current 3D craze in Hollywood, one which has led to the awkward, last-minute conversion of films such as “ Clash of the Titans,” from 2D into 3D, as well as virtually every studio searching through its vaults for films to “re-master” in 3D.ģD is already a mainstream filmmaking tool, says David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. There are good reasons for that – primarily that the film was already in production long before James Cameron showed the industry the power and promise of 3D moviemaking.īut the sky-high expectations for the Robert Downey Jr. Summer movie-going begins at midnight with “ Iron Man 2,” the Marvel sequel projected to threaten the first-weekend box-office performance of the current record-holder, 2008’s “ The Dark Knight.” But remarkably, in the new Hollywood 3D bonanza led by the best-selling movie of all time, “ Avatar,” the Iron Man 2 is coming to theaters in good, old-fashioned 2D, no 3D version in sight.
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